Magento is an open source platform that is free. It can be installed, modified and can be used in a way that suits your online store requirements. It is a highly flexible platform that offers high performance. If you have the knowledge about Magento or have a Magento expert with you, it becomes easy to handle the Magento code and add new features and enhanced functionalities to your store by installing various Magento extensions.
Magento is built keeping e-commerce framework in mind. The popular platform like WordPress is also not specifically designed for e-commerce. Besides, Magento is loaded with almost every specification and features that can help you put up a functional online store.
Magento is highly scalable. It can fulfill the requirements of any online business whether small or large. Irrespective of the features and functionalities of the store, Magento has the ability to grow with the online store. Many big companies these days are using Magento for their highly complex e-commerce processes.
Magento never fails to surprise the users with its fantastic performance parameters such as page loading speed and fast query processing. It is a high–end solution with significant caching and other optimization techniques.
It can easily be integrated with third-party services such as shipping, database applications, shipment tracking system, payment gateways and many more. Besides, Magento is already associated with Google base, Google Checkouts, and Google Analytics as well.
Magento is SEO-friendly Content Management System just like WordPress. It has various SEO features pre-installed such as descriptions, URLs, Meta tags, URL rewrites, layered navigation’s, and sitemaps, etc.
Magento comes in Enterprise and Community Editions. And they both comprise of multiple HTML5 capabilities that ensure to provide m-commerce for a great shopping experience through mobile devices. Whether it is image scaling or gesture-based controls, drag and drop feature or payment gateways, Magento stores support diverse capabilities in Mobile commerce area.
There are numerous applications and plugins that are available in the market for the Magento platform to provide more functionality to Magento Store owners in lesser prices and reduced time frame.